Discover Northern Grampians – Signage Strategy
Discover Northern Grampians is a community-centric destination brand created to promote four small towns in Northern Grampians Shire - Stawell, Halls Gap, St Arnaud and Great Western. To win over the passionate locals, we needed to prove that the project would deliver more than just a campaign for visitors.
When our co-creation workshops uncovered a need for more wayfinding for the region, we seized the opportunity to use the brand to deliver evocative environmental storytelling and wayfinding to grab travellers’ attention, drawing them off the highway and into the towns. We then created a clear and actionable signage strategy to empower Northern Grampians Shire Council to continue using the brand to address practical local needs.
The signage launch and strategy were such a success that the owners of other storefronts approached Council to ask for their own signage, even brainstorming ideas for the stories they would share, reinforcing ownership of the brand built with, and for, locals.
