Discover Northern Grampians
The success of the Grampians region presented an opportunity to boost the visitor economy for two smaller ‘gateway’ towns within the Northern Grampians Shire. The Shire Council needed a destination brand that would authentically communicate the value of Stawell and St Arnaud to visitors - without alienating the local communities.
Through engaging community consultation, we created Discover Northern Grampians - a brand that unites the Northern Grampians towns under an attractive visitor region, but also tells a unique local story for each town.
Featuring layered storytelling crafted to feel like ongoing film reels, a suite of illustrations for each town, and a rich but vibrant colour palette that could flex for each town.
