Actionable strategy, exceptionally crafted design.

Cúpla team brainstorming design ideas 
WHAT WE DO

We work with purpose-driven brands across all sectors, from place and destination branding to social enterprises and not-for-profits, to Government services and local councils, to education, healthcare and sustainable manufacturing. We are specialists in brand, communications and campaign strategy and design, as well as content development. We also partner with other experts in management consulting, SEO, website development, videography, animation and print and digital production. So if you need a different specialist, there’s a good chance we probably already know them.

WHAT WE OFFER

Brand Strategy

Brand Positioning

Brand Architecture

Marketing Strategy

Content Development

Brand and Marketing Training

Website Design

Social Content Planning

Literature Design

Copywriting

Graphic Design

Messaging Strategy

Brand Guidelines

Brand Identity Design

Naming

Strategic Planning

Organisational Strategy

Collateral Design

Packaging Design

Audience Insights

Audience Co-creation

Stakeholder Workshops

Wayfinding

Campaign Creation

Merchandise design for Puffing Billy Railway tote bags

Strategy,
design,
execution.

Expertise

  • We're passionate about working with civic, sustainable places and spaces to help Government bodies, councils and tourism operators connect more deeply to the communities they serve and the visitors they want to attract. We create brand strategy and design that is based on comprehensive consultation with all stakeholders, and delivers tools that are easy for organisations of any size to implement. We have worked with placemaking organisations, property developers, Government bodies and various local councils on placebranding and placemaking projects in Australia and overseas. See our placebranding work here.

  • We work with all levels of Government to activate their programs and services. We are particularly experienced in working with local councils to improve the way they engage with, deliver for and communicate to their communities. We have an in-depth understanding of the systems and processes that are unique to Government organisations and their projects, and know how to work with these systems to keep things running smoothly, efficiently and on budget. We have also worked on positive change programs with State and Federal Governments around social and environmental issues. See our government work here.

  • Our work in the not-for-profit sector, directly with NFPs and social enterprises as well as through various creative agencies, has seen us create moving brand propositions and identities for areas such as healthcare, childhood illness, environment, housing, education, inclusivity and equality, and world aid organisations. See our not-for-profit and social enterprise work here.

  • We have worked in primary, secondary and tertiary education to promote institutions, resources and programs in Australia and the United Kingdom.

    We have also helped brand and communicate various Government education programs in Australia, Asia and the UK. See our education work here.

  • We have extensive experience developing brand strategy, brand identities, advertising campaigns, marketing collateral and report documents for organisations in healthcare, health services and community services. In particular, we have worked with many organisations servicing underserved populations in both metropolitan and regional locations. From community health to women's health, advocacy, disability services, mental health and wellbeing, LGBTIQA+ health and support, aged care and clinical care, we work hard to understand audiences and customers in the health and community services sector. We craft and share authentic, empathetic, nuanced and empowering stories for everyone who needs support to access the care they deserve.

  • We have worked with sports, culture and leisure brands and organisations in Victoria and nationally to deliver identities, programs and experiences that bring people together to participate, support, grow, learn and have fun. See our sports, entertainment, culture and leisure work here.

  • We have extensive experience in retail and consumer goods branding and communications, for global, national, regional and challenger businesses all around the world. Our work in this space includes brand strategy and identity, packaging design and copywriting, sustainability and profit-for-purpose program activation, store activation, and consumer co-creation. We are motivated to work with consumer goods companies that have clear, prioritised goals around sustainability and health. See our retail and FMCG work here.

  • We love working with business-to-business brands, especially because we know that when two or more businesses get together to do good, big changes can be achieved. We have refreshed and created B2B brands and campaigns in packaging and retail, manufacturing, supply chain and logistics, and healthcare. See our B2B work here.

  • We have helped many start-ups and SMEs, across a variety of industries, define their purposes and propositions, bring their visions to life and grow their market share. Our sector experience in this space includes health and wellbeing, home services and trades, consumer goods, education, arts and cultural events and regional food and tourism. See our start-ups and SME work here.

A CÚPLA BUSINESSES WE’VE WORKED WITH