Indigo Shire Council, in Victoria’s north-east, wanted to create a unifying, engaging and distinctive signage system to promote further connection and continuity across its four key towns of Rutherglen, Beechworth, Chiltern and Yackandandah, and smaller townships and communities.

We worked with the Council team to streamline a substantial list of sign types into four key themes - Entry/Exit, General Facilities, Parks & Reserves and Heritage - that could be applied across all categories of signage. We then developed a very comprehensive, step-by-step guide to selecting a category, type and theme for each sign, as well as ‘plug-and-play’ templates for easy production.

The result is a simple, but sophisticated, approach to signage within Indigo Shire, that can be effectively executed by all Council departments and signage contractors.

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