Discover Northern Grampians Environmental Storytelling
After creating the Discover Northern Grampians brand to promote four small towns in the Northern Grampians regions, we worked with the Northern Grampians Shire Council to activate the brand across Stawell and St Arnaud, transforming streetscapes with community stories.
Utilising storefront windows in the main streets of both towns, we created decals to share historical stories and adventurous itineraries, crafting a connected journey that encouraged visitors and locals alike to explore the region further.
In St Arnaud, we also created a collection of storytelling signage to accompany Augmented Reality mural artworks across the town, creating an experiential trail that blended the physical environment with the imagination of local artists.
