Ridgey is an Australian-based social media platform designed to redefine the relationship between users and content producers - and give a better go to both. The vision for Ridgey is to deliver a social media environment that helps us all to thrive, through an uplifting community of consumers and creators prioritising safe, independent, high quality and user-controlled content and feeds.
Inspired by Ridgey's fully independent, Australian foundations, we created the Ridgey Rainbow Lorikeet - a stylised representation of the iconic, dynamic, chatty and social bird from down under. We then designed a ‘suite of ‘keets’' that can be used to represent different kinds of engagement and interactions - playful, curious, conversational, inspired - with a focus on stand-out in an online world.
The colour palette reflects the vibrant plumage of the Ridgey Lorrie, with yellow and navy as the anchor colours for boldness and contrast in digital environments.
Tone of voice is direct, straightforward and a little cheeky - the Australian way - demonstrating that audiences can trust Ridgey truly is the only platform putting credible content, and each user’s own curated community, at the heart of the social media experience.
