Ridgey is an Australian-based social media platform designed to redefine the relationship between users and content producers - and give a better go to both.
The Ridgey team - who are as down-to-earth, vibrant and optimistic as their company name and mission - approached us to help articulate and express the story of Australia’s first subscription and pay-per-view platform. The vision for Ridgey is to deliver a social media environment that helps us all to thrive. They are building an uplifting community of consumers and creators all prioritising safe, independent, high quality and user-controlled content and feeds.
The Australian foundations are fundamental to this story. Ridgey is homegrown and independent from the global platforms, which means no agendas to push, algorithms to maintain or conglomerates demanding financial rewards. This led us to the creation of the Ridgey Rainbow Lorikeet - a stylised representation of the iconic, dynamic, chatty and social bird from down under. We created a ‘suite of ‘keets’ that can be used to represent different kinds of engagement and interactions - playful, curious, conversational, inspired - with a focus on stand-out in an online world.
The colour palette reflects the vibrant plumage of the Ridgey Lorrie, with yellow and navy as the anchor colours for boldness and contrast in digital environments. Tone of voice is direct, straightforward and a little cheeky - the Australian way - demonstrating that audiences can trust Ridgey truly is the only platform putting credible content, and each user’s own curated community at the heart of the social media experience.
