Lily Li Dumpling & Bao Bar

Brand Identity | Environmental Graphics | Marketing Collateral

We developed a brand identity for Lily Li, a new dumpling and bao bar in Collins Square, Melbourne. A playful, quirky tone of voice is a hero brand asset, executed in neon on the interior walls, allowing the store to stand out in its busy retail environment. This work was commissioned in collaboration with the brilliant interior design team at twodesign.com.au